Living on the Emerald Coast of Florida, you often see that there are an unlimited supply of eclectic styles, including architecture, clothing, and even attitudes. From the ritzy and affluent styles of 30a, to the light and breezy styles of Destin, our communities do their own things, and the buildings, landscaping and people that live here reflect that directly. We’ve been providing unique website design, and local SEO services full time for over four years, and although we are located in Panama City Beach, FL, we offer our enterprise level services to the entire Florida Panhandle and beyond.
Styles Reflecting you
We believe that in order for your business to project the image that you want— your website must be the bellwether. In other words, your website should be a reflection of your location, its style, attitude and presence. Does your current website do that effectively? If the answer isn’t in the affirmative, then you might want to consider updating your website’s overall design and focus so that it does that a little better. Often a website can be adjusted in some simple ways that make it dramatically more effective.
Let’s talk about a strong, so-called, “call to action.” or CTA. A good CTA should be simple and straightforward, prompt the user to click a button, contact you, purchase an item, sign up, or other such action that is readily identifiable, track-able, and lastly— totally unambiguous. Without that item present on your website, you are losing. Just losing, and perhaps even missing the point of having a website to begin with. While originally the Internet was a novelty, and websites weren’t much more than online business cards, but today the Internet is everywhere, even in your pocket at this moment. Websites are so much more today. They are powerful tools that generate sales, give first impressions, and drive traffic not only to your products and services pages, but also to your physical location if you have one.
Style Without Substance?
Many times we talk to individuals and businesses that have some pretty decent looking websites, and their current web design isn’t really a problem, at least visually. The problem is that they aren’t getting traffic to those sites, and that they aren’t showing up in Google (Everyone’s primary goal) as that’s of course the search engine that rules the roost as they say. While those can certainly be important issues, there is good news. Google is a system, the Internet is a system. Systems have rules, and ways to navigate them successfully. While we don’t claim to know everything or employ every tactic, we have found that good content, appealing, accessible and mobile-friendly designs, and creating consistent social signals for our clients go a tremendously long way to conquering the marketplace on the Internet and the bricks and mortar world. After all, we aren’t digital people entirely— yet! Whatever you might need in the vast arena that is digital marketing, Beach Web Design & IT can assist your company by becoming a valued extension of your current marketing department, and provide insightful feedback and the actionable business intelligence you need to make proactive decisions about not only your website, but your entire digital strategy.
We encourage you to chat with us today at 850-896-1817. I know that you will be glad you did. (It’s not cliche if it’s true!)