Twitter is Engagement
Let’s preface this with my saying that I’m not claiming to be a Twitter expert, but I have been on Twitter for a number of years.
We all probably know that tweeting is a great way to disseminate information, reach a target audience, and connect with peers. I’m going to list a few things that I believe tweeters do that either annoy their followers, or get them un-followed or worse yet, not followed in the first place. Let’s do things to connect with our audience, and not displace or lose them.
Don’t do Much of This on Twitter
Okay, let’s say you have a few hundred followers, and your account is starting to build some momentum. Depending on how you acquired your followers, you may be thinking, "Start tweeting the link to my website several times a day." Like Frankie said, Relax, don’t do it. If you have decent followers, they most likely know your web address. They probably have seen it, because before they followed you they took a look at your profile. Tweeting about the same thing (especially your homepage link) over and over gets tiresome, because if a follower sees the same thing time after time, then they probably will start thinking that you really don’t have anything important to say.
It’s About the Content
Simply create content that’s worth consuming. Unless you’re doing that, then it’s a hard road. Not everyone can string a great sentence together, let alone a quality paragraph. If that’s your problem then create some share-worthy video content, or a great infographic! Great content will be naturally shared, and that’s pretty much the way the search engines are seeing things at this point. If you’re not understanding that creating quality content takes time, then perhaps you should invest in someone who does. With that crucial point made, people get unfollowed every day, maybe you tweeted a bible verse, and someone was offended. Maybe you tweeted a scientific link, or inspiration quote that you thought surely had to be the highest quality and was of utmost interest. Points of view differ drastically, and not everything you want to share with your followers is interesting to everyone.
Sometimes people can’t tolerate feeling the slightest bit offended. To those people you should just probably say, "Later…" You don’t need that type of follower anyway.
Things you Should be Doing or Not Doing
I purposely go days without tweeting anything. I feel my tweet or share is valuable. I try my best to maintain a high standard and this is brought forward into my social media accounts, so I truly appreciate being followed, and want to provide anyone that does choose to follow me something worth their time, which is the most precious commodity available.
So here’s a bullet list for some Twitter best practices, if you’re on there for business. If you are using Twitter for personal reasons, then tweet about whatever. These are simply some suggestions.
- Don’t over-tweet.
- Don’t tweet when you’re bored, unless they’re useful.
- Tweet for others! Others will tweet for you. (Sometimes)
- Obviously don’t tweet when you’re drunk. (Ignore this if you’re already doing quite well with it!)
- Don’t tweet if you’re an idiot, I mean if you’re Anthony Wiener, I mean— You know what I mean!
(No angry, tired or frustrated tweets.)
- Tweet about good content.
- Thanks users for their follow with a public shout out.
- Favorite a tweet.
- Call @users out, or compliment @users.
- Please do use the hashtag. But not in the wrong ways, see below links!
- Don’t forget about lists.
Proper use of the Hashtag on Twitter
The hashtag (#), or what’s known on legacy telephone systems as the pound key or pound sign, is a character first used in social media by Twitter. From the help forum it states,
"It is used to mark keywords or topics in a Tweet. It was created organically by Twitter users as a way to categorize messages."
Of note, the hashtag has more than spilled over into other social media sites, and on Facebook it is usually used to give a status update context, such as: #hungry. There is a couple of nice articles about properly using the hashtag, and I’m really big on not re-inventing the wheel, so click here, then over here if you want to read more about that.
Twitter is really about engaging an audience, and interactivity between users. It’s also about getting news out quickly. If you really need a more in-depth article about getting the most out of twitter, then this one is a great jumping off point. Enjoy, Elmer Twilley