It’s a well-established fact that in some markets, a number one position in the major search engines is worth hundreds of thousands of dollars. For some companies that is even daily. Does that seem surprising to you? In fact, search engine optimization generally offers a great return on investment, or ROI. That’s assuming that you have a company that knows what a true, consistent SEO program is all about.
Return on Investment?
When we talk about ROI, it’s important to recognize that a single client/customer for many companies (roofing, dental, construction, real estate and many more) and industries can lead to thousands in generated revenue. Digital marketing and a well-oiled SEO system that ensures that your company is placing high in the search engines and is highly visible on social media is hugely important. While for some companies and business people, it seems like the economy is still struggling to grow, and revenues are stagnant, the answer is NOT to NOT advertise. In fact, it’s quite the opposite. Folks should be doing all they can plausibly do to attract new customers, clients and shoppers. There is a saying that I’m certain you are familiar with. That is, “The squeaky wheel gets the grease.” While that will continue to mean that those who speak up will be heard, I contend that it also means that no one knows you’re there if you don’t make a peep. You can’t hope to partake in a revenue stream if you never throw your hat in the ring.
What are you doing to ensure your business isn’t being left behind in a rapidly evolving landscape of digital & social marketing? How about your website? Is SEO baked into the design? If it’s not— more likely than not, it will continue to be sub-par in its performance in the SERPS. (Search Engine Results Pages.) SEO can be a somewhat misleading acronym as different people, and companies, and even the search engines themselves consider some elements of marketing, design, system architecture, etc— part of SEO. Some do not. When you are unsure of what type of SEO you might be needing, Beach Web Design & IT will consult with you at your convenience and help guide you trough creating a cohesive strategy in dealing with search engines, social media, link building, and website speed, and technology. With over twenty-two years of experience at this point, we are intimately familiar with how to get a website to the top.
Hundreds or Thousands
It doesn’t really matter if your average sale or contract is worth hundreds or thousands— if you aren’t investing in your website, social media marketing, creating and curating citations, and other SEO tactics, then unfortunately you are an aging dinosaur. We all know what happened to them. Although there’s no magic bullet, with effort and steady working at it, almost any company can do well when playing by the rules. If you don’t even know what the rules are, then you should give us a chance to answer any questions you may have.