Invest in Your Business
When you start thinking about needing a website for your new company, or other venture, you may think you can build a website yourself. After all, there are plenty of tools online that are available to do so. You have Wix, Weebly, WordPress.com, etc. Then you have goDaddy Site Builder and a thousand other clones. Most of these website building tools are plug and play, drag and drop. Their user interfaces range from okay to horrible. From a UX standpoint, many confuse even me! I’ve built websites in notepad easier than using some of these tools.
Designers do it With Pixels
Most times you may be able to create a serviceable website that will basically put up an online business card. It probably won’t be great! It most likely will be a little lackluster. Ask yourself if that’s what you need! Then ask yourself the following questions…
- What’s important about an url or domain name?
- Do I need secure email message forms?
- Do I need email list recipient capture?
- Can I integrate with other sites or tools?
- Can I create that “wow” factor?
- Will my pages rank in Google?
- Will my site be easy to manage?
- Does it look like my site was created by a cookie cutter?
- Must I include a link to the builder tools I used?
- Do I know what meta information is and what is should contain?
- Will my site have great sharing tools?
- Are the codes (such as micro-data, Twitter cards, and Facebook Open Graph tags) that Google likes in my page code?
- How to get links to my site?
- Is my site mobile friendly or have responsively designed components?
- Do I know what the basics of SEO are?
- Does my website contain those SEO basic building blocks?
- Do I know the proper way to structure my website navigation?
- What’s a tag?
- What’s a sub page?
That’s a lot of Potatoes!
These are but a few simple questions that you may not even know to ask. After all— making a website is easy right?
Sure! It’s can be easy if you know CSS3, HTML5, PHP and all the most modern trends plus have access to the proper tools. The web changes from day to day. It’s never standing still and great designers must continually be learning, or they get left behind. How long do you think it takes them to updated an automated tool that’s deployed on millions of websites?
One Additional Question
So that leaves one important question that you should already know the answer to. Should I invest in a real website? That’s an emphatic yes from me and a thousand other developers! By choosing to invest in a real website from a competent developer / designer you will have much better chances that your design isn’t out of date as soon as your new website is deployed and your website will do well in search. Design trends change frequently. These tools have outdated designs and code that lingers for years. Also when you invest in a local web design such as the professionals at Beach Web Design & IT create, you are supporting the local economy. From my personal point of view, there’s nothing more important than making sure my client does well. I invest a lot of time and attention to detail so help ensure that!
You have to remember that the web runs on code and nothing else. Many times the code that online building tools creates is simply sub-standard. That’s not always 100% of the time, but 95%? Yes. There’s simply not a system or tool that exists that can bring together a real Internet presence as well as an experienced developer. It takes time, consideration, planning, then execution.
I do happen to know all the answers to these questions and a thousand others that you may not realize you even need to consider. That’s why I like to tell my clients that they have their specialties and that’s what makes them successful in their business, and then I have mine, which happens to be website design, SEO, and related concepts and technologies.