Getting Consistent Search Results
These days are very much different than even five years ago when it comes to taking the top results in the search engines. Getting consistent search results with your website among the top can be difficult. It can be time-consuming. It can be frustrating.
Beach Web Design realizes this, and takes a planned approach that works well. There really isn’t a short cut to getting where you need to be in the search engines, but if you have a good methodology in place, it can be accomplished sooner rather than later.
Although the top search engines share many of the same metrics when deciding where to rank a particular website for a particular phrase, they can be quite different as well. It’s important to choose a quality SEO provider that uses a "quality over quantity" and fully understands the nuances that makes the search engines different. The search engines know and understand more than the average individual sometimes realizes. One thing that the search engines share is the simple fact that they typically reward hard work. Great for those that work diligently, not so great for the fly by night, the inexperienced web designer, or those that are not willing to invest the time or money required to create a true online web presence.
So What can I do?
For some businesses, it may not be important to place number one in the search engines for their business-related terms that consumers are searching for. However, for other businesses it’s of the utmost importance. For those that decide to undertake the task themselves without hiring a professional web designer, they should first take time to study and analyze the task in detail.
Some key things to look at and understand:
- Page Titles
- Images & Image Optimization.
- Site & Page Structure.
- Server & Page Load Speed.
- Inbound Links.
- Outbound Links.
- Social Media Presence.
- Accessibility.
- Overall Appeal & Design Aesthetics.
Above is some of the simplest things to consider when building or maintaining a website. There’s perhaps a few thousand other factors of note that could be mentioned, but let’s focus on basics first! Although it’s not as easy as it used to be to be number one in the search engines, it’s good to know that it’s a system, and systems have rules and results. If you follow the rules, and employ knowledgeable techniques and work consistently, you will get results. Of course it doesn’t hurt to sound great, be visually appealing, and have the content people are searching for. After all, content truly is king. If you’re currently needing better placement in the search results, just contact me— I can help you.
Happy Designing! – Elmer
