Getting Used to it yet?
Whether you are a web designer, or business owner depending on the performance of your website in the search engines— There’s a lot to think about. I personally ascribe to the “content is king” theory. This basically takes the idea that if you have great content on your website, then people will naturally like it, share it, etc…
While there are many factors and signals that the search engines use to rank your website’s placement in their indexes, there’s an old adage that does take precedence. It might sound a little old-fashioned, but “cream rises to the top” is as reliable a statement today as it ever was. If you aren’t spending at least two to three hours weekly creating content for your website, then you are already at a disadvantage. You see, I’m not really writing about anything that’s new. For example, from this link on Search Engine Watch, comes this quote:
When speaking with companies that have been hit by Panda, I often explain that the algorithm update should have been named “Octopus” because Panda has many tentacles. Sure, we all know that Panda targets “low-quality content”, but that can mean a lot of things.
That’s true— But the one thing that it means for certain is that content that is “low quality” will surely be eliminated from the world-wide web, as no one will ever see it. (It’s buried so far down, or not even indexed at all) This means an entirely new industry has been created. Content creation is currently thriving! Many business owners are understanding that to stay in the top results of the search engines they need to have fresh, engaging content on a regular basis. This may mean a blog post a couple of times of week. Perhaps a new image gallery one a month. How about a new YouTube video explains products, or new services. Are you promoting your daily, weekly, or quarterly specials? Are you having a sale? Then it needs to be online first! The search engines are moving with blazing speed to pick up on newly created content, especially if your site is considered “active”.
Know Your Place!
We all can become complacent in our placement on the search engines. If you’re on the third page, then you may think that’s good enough. What else can you really do after all? There are actually many ways you can create content, and grow an engaged user base for your website and your business. You can leverage Facebook and Twitter, Pinterest and other social media outlets to drive engagement with your content and your brand.
The one thing that you need to do first however is make sure you have great content to begin with, and make creating that content a priority.
Ask yourself the following questions:
- Does your content fill a need?
- Does your content make someone smile?
- Does your content teach something?
- Is the focus or topic of your content already commonly available?
- It your content optimized but not overly optimized?
- Is your content interesting?
[pullquote align=”left”]I wish I could tell you that creating great content is as simple as sitting at your keyboard for a few minutes, and then hitting the publish button. It’s not.
These are a few of the things you should be considering when creating your content, but not nearly all. I’d also like to tell you that you can simply hire someone like me to create your content and all your online aspirations will miraculously materialize. Not so. It takes diligence in content creation, and time, and an investment in the truth that is at the core of this article. If you aren’t creating content, be sure your competitor is. Right now, at this very minute, they are busily filming, tweeting, typing, or Photoshopping something, or someone they have hired is. How does that make you feel? Nervous, concerned?
Focused Content Strategies
I’m certainly not saying to stick up a bunch of content that is hastily prepared, and ill-conceived. If you look at my own Web Designing blog, I write about things that are important to me, and important to my customers. I write when I feel the need, and I stay very much in my business’s “topic realm”. If I want to talk about other things, then I will use other outlets to express my opinions or ideas. It’s a good thing to always write about, or prepare other multimedia content that is closely related to the focus, or topic of your company. In a perfect world, you would like to be considered an authority on your subject matter, whether it’s “Widgets” or “Website Design“.
The most important thing you can do is establish a content creation plan. you can either plan to create your own content, or you can assign the chore to a professional content creator, or other in-house employee with a penchant for making things look and sound good. Beyond that, you need a great outlet for your content to grow, so a well-designed website can’t hurt you in that area. There’s many things and parts that help make up a great website, such as search-ability, navigation and plenty of behind the scenes issues, but be sure great, “shareable” content goes a long way.
Whether it’s a good or bad thing isn’t the question— Your online presence (or lack thereof) is either detracting, or inspiring a whole new generation of customers.