Website Design Toolkit?
I’ve been in this specialty field for twenty years at this point. In that span, I’ve run across many types of people, clients, customers, co-developers, partners, lookie-lous and others.
noun: subterfuge; plural noun: subterfuges
deceit used in order to achieve one’s goal.
synonyms: trickery, intrigue, deviousness, deceit, deception, dishonesty, cheating, duplicity, guile, cunning, craftiness, chicanery, pretense, fraud, fraudulence
An Interesting Tactic?
I try to give everyone the benefit of the doubt, and treat everyone I come into contact with respect, and with an upfront way of speaking about, and conducting business. Subterfuge on my part never really springs to mind!
However, that doesn’t seem to be my competitor’s way of doing things. Allow me to expand— Recently I received a telephone call from a ‘perspective client’. I detailed the myriad website design services I provide pretty much as a standard. (Mind you that I do way more than what is currently listed on this site— What I consider value added extras.) After speaking for perhaps ten to fifteen minutes, the Gentleman seemed satisfied, and I was confident that I had sufficiently explained how I provide more for less, more so than my closest local competitors, whether or not their prices were higher or lower.
Website Design Formula
After all— I do what I do for a certain price, and generally people are happy with the level of commitment that I bring to the table, and the quality of the actual design, hosting, marketing, and content I create for them.
I will usually keep any phone number I may need in my phone, and save it as a contact. Based on the date of conversations with that number, I know who it is. Of course I saved the number the man called from in much the same way. Today I installed the LinkedIn App. I am fairly active on LinkedIn, with over 500 connections, friends, co-workers, and folks from previous business experiences. The LinkedIn app ask me to see if anyone was on the network from my phone contacts. I allowed this process, as I wondered if there actually might be someone I’ve overlooked.
As it turns out, the “website design client” was actually a fellow website developer. Imagine my shock (mild). Imagine my surprise, (none). What can be done? I of course went ahead and sent an invitation to connect, as this will allow this fellow to realize that in fact his subterfuge, however mild— had been uncovered. As everyone probably realizes, you can’t really hide from technology, so why bother to try?
undercover assassin, information extractor, chap should really focus on what he’s doing, not what I’m doing. Of course I am very interested in what anyone who reads this article thinks. Is it a good idea to call or email your website design competitors and ask them what they provide, how they provide, and all their trade secrets? As I said, it’s never even crossed my mind to do this, but obviously this idea has sprung to life in someone’s consciousness.
No Big Deal?
Is it unethical? Yes it is. Is it really a big deal? I’m still on the fence about that. While I’m not really concerned about it, I thought it interesting enough to write about. I don’t really mind telling potential clients all the reasons, ways and wherefores of how I’m different and therefore better— But there is a reason I do not post every single extra that I give to my clients on any of my service pages. It’s akin to being in a relationship. Save a little for later! Pleasantly surprise someone! Create a wow! As in, “Wow! You really do all that?”
When I think about it, I actually was left with a, “Wow!” as in, “Wow, I cannot believe that dude.” Of course many website design firms, and providers use a lot of shady practices, and techniques to get customers and keep customers. From bypassing WordPress to create blog posts, to stating, “Yeah, of course we’re SEO experts.” So while I’m not really writing this article for potential clients, if you are thinking of using Beach Web Design & IT, be aware that you may not be use to having a general sense of well-being around your current web design firm! That’s sure to change should you select Beach!
For those website designers that this article is intended for— Your thoughts would be appreciated and welcomed. Similar experiences would gladly be shared via the Disqus comments below. I guess the true moral to this little story is that if you’re going to be making these types of phones calls— Don’t use the number you feature on the largest social media platform for professionals in the world. Right?