Writing for the web Today
What’s my keywords? What’s my title relevance? What’s my article length? If any of these questions seem familiar to you, you might just be a web designer, a blogger, or a business owner. These days, the Internet seems omnipresent, and can even be somewhat invasive. It’s important to realize that when you are writing content for your website that you are writing for machines almost as much as you are for your human audience.
Some web designers, or web content creators can take writing for the search engines to an extreme, and will often go a little too far. Personally, I believe that if you have something useful to say, apply some tried and true techniques to your content writing you can be more than successful on the web. You should choose to write in a natural style, using your own "voice". If you are a professional person, with knowledge you wish to impart, break it down into concise chunks. As with all writing, don’t be afraid to use a new paragraph when changing the subject!
That being said, the questions raised in my first few sentences are truly important, but they should be secondary to the quality, and actual interest value of what’s being written. Even a novice web content creator can garner top results if their words find an audience. Ask yourself a few simple questions concerning writing for the web:
- Can someone really use this information?
- Am I being as clear as I can be?
- Is what I’m stating making a valid point?
If you can naturally work your key phrases in when writing for the web, you should do so, but don’t do it to the detriment of your readability. Actual people should be able to simply scan your post and come away with what you’re saying, whether they agree or disagree.
A lot of experts warn against the using of so-called search engine "stop words", and while I agree with minimizing using them in theory, sometime a URL or page title simply doesn’t look right to the eye. It’s those times that I simply disregard that particular SEO practice.
We’re all after the same thing, and there are many factors that go into making a page appear at the top of the natural search results. Experiment with writing styles, try to use an active voice, and create "utility content", that is content that can be used practically.
Writing for the web these days can be confusing, but if you practice the few tips I’ve given on this page, I wholeheartedly believe you can improve your search engine positioning. Of course, getting consistent search results for your pages is an entirely different matter, but apply best practices, and keep writing steadily. Don’t blindly follow tips from every article you read, but instead carefully evaluate any plans of action you decide to implement. Start up small, and see if new techniques work.
One thing’s for certain about writing for the web is— You’ll need patience!
Thanks – Elmer